Cookie Policy

This Cookie Policy explains how Trivero Marketing (“we,” “us,” or “our”) uses cookies and similar technologies to recognize you when you visit our website at triveromarketing.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Trivero Marketing) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. analytics, interactive content, and advertising).

2. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties.

Specific Types of Cookies We Use

Type	Description
Essential Cookies	These are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
Analytics Cookies	These collect information that is used either in aggregate form to help us understand how our Website is being used (e.g., Google Analytics 4) or how effective our marketing campaigns are.
Functional Cookies	These are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
Advertising Cookies	These cookies are used to make advertising messages more relevant to you. We may use pixels from LinkedIn or Meta to attribute conversions to our organic distribution efforts.

3. AI & Search Engine Context

As an agency specializing in Generative Engine Optimization (GEO), we may use cookies to understand how AI search engines and bots interact with our content. This data helps us structure our site to be more accessible to Large Language Models (LLMs) like ChatGPT, Gemini, and Claude.

We do not use cookies to capture personal data for the purpose of training public AI models without your explicit consent.

4. Controlling Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject.

Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

5. Third-Party Tracking

We may partner with third-party ad networks (such as LinkedIn or Google) to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests.

6. Updates to This Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

7. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at hello@triveromarketing.com.