B2B SaaS Growth Case Study
Scale AI: Building a Content Moat to Outrank Competitors.
Organic Growth
+312%
New MQLs / Mo
1,240
CAC Reduction
-45%
The Challenge
Scale AI was spending over $50k/month on Google Ads to maintain lead volume. Despite a superior product, they were being outranked organically by legacy competitors with weaker content but higher domain age.
They needed to break their ad addiction and build a sustainable inbound engine that would reduce their blended CAC.
The Trivero Solution
Topical Mapping
We identified 12 “Authority Voids” that competitors only covered superficially, allowing us to capture long-tail enterprise intent.
SME Content
We interviewed their engineering team to write 40 deep-dive technical assets that positioned them as the industry source of truth.